20 Best Pregnancy Apps for Expectant Parents
Key Takeaways 📝 (Short Answers First!)
- Best for Data Privacy: PLAN & Hollestic — no personal data collected
- Best for Medical Accuracy: PLAN, Hollestic, Studio Bloom — peer-reviewed or clinically guided
- Most Community Support: What to Expect — huge forums, but moderation varies
- Best for Fertility Tracking: Flo — machine learning-powered cycle predictions
- Most Overhyped App: The Bump — strong visuals, weak data policies
- Hidden Gem: Count the Kicks — medically valuable, needs better tech execution
- Top for Prenatal Fitness: Studio Bloom — OB/GYN-approved workouts
- Best for Emotional Support: Expectful — guided meditations & expert sessions
1. Are Free Apps Really “Free”? What You’re Actually Paying
Short Answer: You pay with your data — and that can be risky.
Most popular free apps collect personal, health, and location data, then monetize it through advertising and profiling. That includes your due date, symptoms, emotional state, and even conversations. If privacy matters (especially in a post-Roe legal environment), free might be too expensive.
| App 📱 | Price Tag 💲 | Data Sharing 🔐 | Stance on Privacy ✅ |
|---|---|---|---|
| BabyCenter | Free | Shares & sells | High risk ❌ |
| PLAN | Free | Doesn’t collect | Gold standard ✨ |
| Flo | Free w/ premium | No data sale, ISO certified | Secure ✔️ |
| Expectful | Subscription | Some data use | Moderate ⚡️ |
| The Bump | Free | Tracks & shares | Poor transparency ❌ |
2. Why Are Some Apps So Visually Beautiful Yet So Medically Vague?
Short Answer: Engagement > Accuracy in most designs.
Apps like Pregnancy+ and The Bump are loaded with 3D visuals, fruit metaphors, and aesthetic trackers, but disclaim medical liability. In contrast, PLAN and Hollestic may look simpler but are clinically grounded and evidence-based.
| App 📸 | Design Quality 🌈 | Medical Source Credibility 🌐 | Evidence-based? ✅ |
|---|---|---|---|
| Pregnancy+ | Stunning ✨ | Vague, not clinical | ❌ |
| PLAN | Basic but clean ✔️ | Peer-reviewed | ✔️ |
| Hollestic | Minimal UI | Developed by OBs & dietitians | ✔️ |
| What to Expect | Polished 🌈 | Some clinical references | ⚡️ |
3. Which Apps Are Emotionally Safe After Loss or Complications?
Short Answer: Only a few are sensitive by design.
Apps like Ovia and The Bump have been criticized for traumatic experiences post-loss, such as continuing milestone notifications after miscarriages. Apps like Expectful and PLAN are built with emotional wellbeing in mind and offer mental health tools.
| App 😔 | Post-Loss Sensitivity 🚧 | Mental Health Tools 🩷 | Community Support 💬 |
|---|---|---|---|
| Ovia | Lacking empathy | None | Strong but inconsistent |
| Expectful | Very supportive ✔️ | Meditations, experts | Small but focused |
| PLAN | Emotionally neutral & safe | Motivational nudges | No community |
4. Where Can You Find Expert-Vetted Fitness & Nutrition Plans?
Short Answer: Avoid generalist apps. Go specialized.
Studio Bloom offers OB/GYN-approved exercise programs with real outcomes. Hollestic is led by a dietitian team from a maternity hospital. These apps don’t just guess your needs — they scientifically shape them.
| App 📅 | Fitness/Nutrition Scope 🏋️ | Developed by Experts ✍️ | Trackable Outcomes ✅ |
|---|---|---|---|
| Studio Bloom | 1,000+ tailored workouts | Physical therapists, OBs | ✔️ (clinical results) |
| Hollestic | 100+ healthy recipes | Dietitians & OBs | ✔️ |
| BabyCenter | Generic nutrition tips | Mixed sources | ❌ |
| PLAN | Custom weight tracker | Researchers | ✔️ (published studies) |
5. Are There Any Apps That Don’t Want Your Email, Phone, or ID?
Short Answer: Yes, but only a few.
Privacy-first apps like PLAN and Hollestic allow full use without requiring any identifying data. These are the safest choices for people worried about surveillance, digital profiling, or unintended exposure.
| App 🕵️ | Collects Email/Name/Phone ✉️ | Stores Health Info 📊 | Anonymous Mode 🔍 |
|---|---|---|---|
| PLAN | No | Yes (anonymously) | ✔️ |
| Hollestic | No | No | ✔️ |
| Flo | Optional | Yes | ✔️ |
| BabyName | Yes | No | ❌ |
6. What’s the Best App for Dads, Partners, or Co-Parents?
Short Answer: Look for apps with co-use features.
Apps like Flo for Partners and BabyName allow shared experiences without needing to constantly pass the phone. Others, like Expectful, are increasingly building partner-inclusive modules.
| App 🚑 | Partner Features 🧱 | Sync Capabilities | Emotional Tools for Co-Parents 🌟 |
|---|---|---|---|
| Flo for Partners | Dedicated companion app | Manual syncing | Moderate |
| BabyName | Couple voting tool ❤️ | Real-time match list | Lighthearted support |
| Expectful | Expert Q&As & meditation | Individual accounts | Strong |
7. What If You Only Want One App to Do Everything?
Short Answer: You’ll trade versatility for privacy.
All-in-one trackers like BabyCenter, The Bump, and Pregnancy+ are feature-rich but privacy-poor. If you need breadth, vet the privacy policy and disable as many ad and tracking permissions as possible.
| App 🚀 | Feature Scope 🌍 | Privacy Risk 🔒 | Medical Usefulness 🌐 |
|---|---|---|---|
| BabyCenter | High ✔️ | High ❌ | Moderate |
| Pregnancy+ | High ✔️ | High ❌ | Low-medical relevance |
| What to Expect | Very high | Moderate | Better than average |
| PLAN | Focused | Low | High (evidence-based) |
8. Which Apps Are Actually Backed by Science?
Short Answer: Very few. Look for published studies or academic partners.
Apps like PLAN, Studio Bloom, and Hollestic are designed with institutional backing and sometimes even peer-reviewed research, a major credibility differentiator.
| App 📈 | Clinical Evaluation 🎓 | Medical Institution Involved 🏥 | Peer-Reviewed Evidence ✍️ |
|---|---|---|---|
| PLAN | Yes | University + Child Health Experts | ✔️ |
| Hollestic | Yes | Maternity Hospital & UCD | ✔️ |
| Studio Bloom | Yes | Urogynecologists & OBs | Internal studies |
| BabyCenter | No | Commercial publisher | ❌ |
9. Which Apps Are Best for Real-Time Health Tracking (e.g., kicks, contractions)?
Short Answer: Count the Kicks is unmatched in purpose, but still needs tech polishing.
Most general apps offer kick counters or contraction timers, but Count the Kicks focuses solely on fetal movement monitoring—which has clinical significance for stillbirth prevention.
| App 🏥 | Fetal Monitoring 👶 | Data Share with Providers 📈 | Reliability Score ⭐ |
|---|---|---|---|
| Count the Kicks | Best-in-class ✔️ | Yes (manually shared) | ⭐⭐⭐ |
| BabyCenter | General timer | No | ⭐⭐ |
| The Bump | Integrated tools | No | ⭐ |
10. What If I Just Want a Safe Name-Picker?
Short Answer: Use BabyName, but know it’s still data-tracking.
BabyName is lighthearted and collaborative, perfect for couples. But it collects user data for marketing, so privacy-conscious users should avoid logging in or sharing unnecessary info.
| App 🎓 | Feature Type 💭 | Privacy Level 🔒 | Partner Collaboration ❤️ |
|---|---|---|---|
| BabyName | Swipe-based names | Tracks usage | Matchlist for couples |
| The Bump | Name matcher tool | Shares data | Minimal sync |
FAQs
How Can I Be Sure an App Isn’t Selling My Pregnancy Data?
To verify if your chosen pregnancy app isn’t engaging in data monetization, start by digging into its privacy policy—but don’t stop at the headlines. Look for language like “we do not sell your personal data,” and check if the app anonymizes your usage info. Anonymous Mode, ISO certifications, or no third-party ad tracking are green flags. Apps like PLAN and Hollestic state with clarity that they don’t collect any personally identifiable information. If the policy is vague or uses generalized terms like “trusted partners,” there’s a high probability your data is part of their revenue model.
| ✅ Data Trust Score | 📌 Key Signals You’re Protected | 🚩 Warning Signs to Avoid |
|---|---|---|
| High (PLAN, Hollestic) | “No personally identifiable info collected” “No data sale” ISO/IEC 27001 certified | “We may share with partners” “Aggregated data use” No mention of encryption |
| Medium (Flo) | Opt-in Anonymous Mode End-to-end encryption GDPR compliance | Hidden opt-out toggles Third-party SDKs embedded |
| Low (BabyCenter, The Bump) | Data sharing with advertisers Collects device ID, browsing habits, and location | Long, legalistic privacy policy No user data control tools |
What’s the Difference Between Medical Accuracy and Medical Liability in Apps?
Apps like What to Expect claim to offer “doctor-reviewed” content, yet explicitly disclaim responsibility for medical decisions. This paradox means that while the information may be rooted in medical literature, it’s not tailored for your individual clinical condition. When you see phrases like “informational only,” remember: the app is legally shielding itself from liability—even if its branding implies medical authority.
| 🩺 Medical Evaluation Spectrum | 🔍 What It Means | 🧠 Expert Tip |
|---|---|---|
| Evidence-Based + Peer Reviewed (PLAN) | Tied to clinical trials and academic literature | Look for institutional affiliations |
| Doctor-Curated, Not Personalized (Expectful, Babylist) | Info reviewed but not case-specific | Still consult your OB/GYN |
| Marketed as Expert Content with Disclaimers (BabyCenter) | Content appears clinical but holds no liability | Risk of false sense of safety |
Why Do So Many Apps Ignore Miscarriage or Loss Experiences in Their UX?
Pregnancy loss is an emotionally charged, deeply personal experience. Many all-in-one apps lack adaptive UX for such outcomes—Ovia and The Bump often continue showing weekly updates post-loss, without mechanisms to pause or shift content appropriately. This signals a lack of empathetic UX design, often due to algorithmic rigidity or profit-centric development cycles that neglect emotional nuances.
| 💔 UX Sensitivity Score | 💡 Adaptive Features | 🚫 Red Flags |
|---|---|---|
| High (Expectful, PLAN) | Pause tracking after loss Grief-focused resources | Emotionally intelligent messaging |
| Moderate (Flo, WebMD Pregnancy) | User can manually adjust due date No post-loss resources | Delay in stopping notifications |
| Low (The Bump, Ovia) | No prompt after loss Keeps sending updates | Lacks trauma-informed interface |
How Do I Know Which Specialized Apps Are Legitimate?
Specialized apps like Count the Kicks (fetal monitoring) or Little Bean (cosmetic safety) are laser-focused on one domain. Their credibility hinges on partnerships, clinical endorsements, and transparency. For instance, Studio Bloom’s workouts are OB/GYN-approved, while PLAN’s methodology is published in peer-reviewed journals. Apps offering medical citations, listing clinical collaborators, and minimizing permissions are generally more trustworthy.
| 🛠️ Specialization Type | ✅ Trusted App | 🧪 Medical Validity Proof |
|---|---|---|
| Mental Health | Expectful | Licensed counselors, curated meditations |
| Nutrition | Hollestic | Created by dietitians and researchers |
| Movement Monitoring | Count the Kicks | Backed by nonprofit fetal health org |
| Fitness | Studio Bloom | OB/GYN-approved, PT-designed classes |
Is There Any Truly “Free” App That Doesn’t Monetize My Data?
Yes, but they are rare. The term “free” is often a euphemism for ad-supported or data-fueled models. Apps like Hollestic explicitly state they don’t collect or share any personal data—not even your email. This is possible because they are often funded by nonprofits, grants, or medical institutions, rather than commercial advertising ecosystems. Beware of hidden costs like required upgrades to access core features or indirect data monetization.
| 🆓 Free App Model | 🛡️ True Free & Private | 💳 Free with a Catch |
|---|---|---|
| Funded by research (e.g. PLAN, Hollestic) | No ads No sign-in required | 100% free and anonymous |
| Ad-supported apps (e.g. BabyCenter, Ovia) | No upfront cost Ad tracking enabled | Data used for profit |
| Subscription-model (Expectful, Studio Bloom) | Freemium access Pay for full use | Less likely to sell data |
Can a Baby Naming App Really Threaten My Privacy?
It seems benign, but even naming apps like BabyName often collect unique identifiers, browsing history, and geolocation to serve targeted ads. Despite being fun and functional, they can become data entry points, linking personal information with ad profiles. Opting for apps with local-only storage or limited permission requests is a safer choice, even for non-medical tools.
| 👶 App Type | 🔓 Data Risk Level | 🔐 Safer Alternative Practices |
|---|---|---|
| BabyName | High | Tracks across apps using advertising IDs |
| Babylist | Moderate | Encrypts registry info but uses affiliate tracking |
| Local journal apps (offline) | Low | Stores info on-device only |
Why Do Some Apps Feel “Pushy” With Ads or Subscription Pitches?
Monetization pressures in ad-driven models push apps to prioritize retention and engagement metrics over user wellbeing. That’s why you’re bombarded with pop-ups, upgrade buttons, or “gift card” gimmicks. Apps like The Bump and What to Expect often use this strategy, compromising experience and trust. Instead, look for transparent models like Expectful, where value is tied to a clear subscription, not hidden data trades.
| 📲 Monetization Type | 🔍 User Impact | 🙌 Expert Recommendation |
|---|---|---|
| Freemium + Ads | Interruptive UX Hidden data trade | Use only for non-sensitive tasks |
| Transparent Subscription (Expectful) | Clear access model No hidden tracking | Ideal for wellness and coaching |
| Donation-funded (Count the Kicks) | Minimal intrusion Limited features | Use with caution—may lack tech support |
Why Do Apps Keep Asking Me to “Allow Tracking” Even If They Say They’re Secure?
Apps often claim to be “secure” while simultaneously prompting you to enable tracking permissions—this isn’t a contradiction in their world, it’s a strategy. They’re securing your data transmission, but they’re not necessarily limiting what they collect. By enabling app tracking, you allow them to follow your behavior across platforms, which creates a detailed behavioral profile that advertisers use to serve hyper-personalized content or ads.
| 🧠 What’s Actually Happening | 📍 User Risk Level | 🔐 How to Stay in Control |
|---|---|---|
| App requests tracking to link behavior across apps/web | High: Data may be aggregated, stored, and sold | Always deny tracking, go to device settings and reset your ad ID regularly |
| “Secure” means encryption, not anonymity | Medium: Your data is safe in transit, not private | Choose apps with Anonymous Mode or no tracking SDKs |
| Data brokers may buy insights from multiple apps | Very High in “free” platforms | Select apps that explicitly say “no sharing with 3rd parties” |
Which Apps Handle Miscarriage and Pregnancy Loss With Emotional Intelligence?
Pregnancy apps tend to focus on celebration, not sorrow. However, loss is part of the journey for many. A few platforms are beginning to integrate compassionate UX, allowing you to pause developmental updates, receive grief resources, or even enter a separate “reflection” mode. Apps like Expectful have meditation content specific to grief, while PLAN and Flo allow for manual cycle adjustments post-loss, avoiding painful notifications.
| 💔 Emotional UX Intelligence | 🧘♀️ Supportive Features | 🛑 Avoid These Triggers |
|---|---|---|
| Expectful | Grief meditation library Daily affirmations | No baby progress tracking unless activated |
| Flo | Cycle reset option Private forum for loss support | No assumption of continued pregnancy |
| The Bump, Ovia | No loss pause option Weekly alerts continue post-loss | Sudden, jarring updates can retraumatize |
Is It Safe to Use Apps for Contraction Timing and Kick Counting Instead of Going to the Hospital?
Apps like Count the Kicks and BabyCenter offer tools for tracking fetal movements and labor contractions, but these tools are non-diagnostic. They visualize patterns, which is helpful, but they cannot replace clinical evaluation. For example, if fetal movement suddenly drops—even if the app shows “average movement”—you need in-person medical care. Treat the app as a logbook, not a triage tool.
| 🤰 Feature | ✅ Use It For | 🚫 Don’t Rely On It For |
|---|---|---|
| Contraction Timer | Identifying contraction spacing Reporting frequency to your OB | Deciding when labor has officially started |
| Kick Counter | Tracking baseline fetal movement Early alert for decreased activity | Diagnosing fetal distress |
| Symptom Tracker | Monitoring trends (e.g., swelling, fatigue) | Substituting for labs or scans |
Why Are “Fruit Size” Baby Comparisons Inconsistent Across Apps?
The adorable size comparisons (e.g., “your baby is the size of a mango”) serve a UX function—visual engagement and emotional bonding—not medical accuracy. Each app uses a different editorial team, often with whimsical creativity rather than precision. This is why one app may say “apple” while another says “avocado” for the same week.
| 🍉 Baby Size Comparisons | 🎨 What They Really Represent | 🧪 Are They Accurate? |
|---|---|---|
| BabyCenter: Fruit & Veggies | Visual connection Easy to share on social | Fun, but medically irrelevant |
| The Bump: Cute but inconsistent (e.g., Pokémon references) | Creative UX design | Based loosely on weight, not shape |
| Sprout: 3D model comparison | More anatomically accurate Weekly fetal positioning | Best for developmental accuracy |
How Do I Know If an App’s Content Is Truly Reviewed by Medical Professionals?
Apps often boast “doctor-approved” or “expert-verified” content, but this can range from a single freelance consultant to a robust medical advisory board. Check for a “Meet Our Experts” section or citations to credible sources like the CDC, ACOG, or peer-reviewed journals. Apps like PLAN, Expectful, and WebMD Pregnancy publish detailed credentials for their advisory teams.
| 🩺 Medical Review Transparency | 🔍 What to Look For | ❗️Red Flags |
|---|---|---|
| WebMD Pregnancy | Listed credentials Source citations | Aligned with CDC, AAP |
| PLAN App | Based on RCTs, peer-reviewed papers | University research-backed |
| Ovia / The Bump | Vague “expert” claims No listed sources | Legal disclaimers removing liability |
Do Baby Registries Like Babylist Track My Shopping Habits?
Yes, but differently. Babylist doesn’t sell your data directly, but it tracks user behavior across its ecosystem via affiliate links and embedded cookies. That’s how they monetize without direct sales. However, it’s far more transparent than apps selling personal health profiles. You control the visibility of your registry, and gift-givers only see what you choose to share.
| 🛍️ Registry App | 💡 How It Tracks | 🧾 How It Uses Data |
|---|---|---|
| Babylist | Affiliate click tracking In-app browsing data | For product recommendations Not sold to data brokers |
| Amazon Baby Registry | Connected to your Amazon account | Targeted ads + shopping insights |
| MyRegistry | Minimal data collection Limited analytics | Safe, but fewer features |
Do Period Tracking Apps Still Matter After Conception?
Yes, but only if they evolve with your stage. Apps like Flo and Ovia transition seamlessly into pregnancy mode, allowing you to track symptoms, mood, and milestones post-conception. This offers continuity and helps contextualize historical cycle data (e.g., irregular ovulation that may impact pregnancy care).
| 📆 App | 🔄 Post-Conception Role | ⚙️ Unique Features |
|---|---|---|
| Flo | Switches to pregnancy dashboard Tracks fetal milestones | Anonymous Mode + Partner App |
| Ovia | Adjusts predictions using cycle history Medical alerts | Integrates with Apple Health |
| Clue | Doesn’t transition Remains period-focused | Best for pre-conception only |
Can Pregnancy Apps Replace a Birth Plan or Doula?
Not entirely. Pregnancy apps are effective organizational tools, but they lack real-time, adaptive emotional intelligence and personal advocacy that a doula or midwife offers. Birth plan features in apps like Pregnancy+ or Ovia are often static checklists or templated suggestions—they won’t negotiate your preferences in the delivery room or help you adjust to unexpected clinical situations.
| 🤱 Planning Tool | 💡 What It’s Good At | 🚫 What It Can’t Do |
|---|---|---|
| App Birth Plan Templates | Centralize choices (e.g., epidural, music, cord cutting) | React to medical emergencies or push for consent |
| Digital Checklists (e.g., bag packers) | Track essentials, manage logistics | Offer labor coaching or emotional reassurance |
| Doula or Midwife | Advocate for your rights, explain real-time options | May not be embedded in your hospital system |
Why Do Some Apps Feel So ‘Commercial’ and Pushy About Products or Subscriptions?
That’s intentional. Apps like The Bump or BabyCenter are heavily monetized through affiliate marketing and embedded retail platforms. You’re not just a user—you’re part of a sales funnel. Every click, product search, or symptom you log might influence the types of ads, surveys, or push notifications you receive. This aggressive strategy is often masked under a “personalized experience” label.
| 🛒 Monetization Tactic | 📈 How It Works | 🧠 What It Means for You |
|---|---|---|
| Sponsored Product Tiles | Featured baby gear in your feed | Brands pay to be prioritized, not always best-reviewed |
| Registry Promotions | Exclusive “gifts” or samples in exchange for signup | May require email/data collection and tracking |
| Upselling via Notifications | “Your baby needs this now!” alerts | Often timed with emotional triggers (e.g., due date week) |
Are There Any Apps That Help With Twins or Multiples Without Getting Confused?
Most mainstream apps default to singleton pregnancy logic, but a few platforms are now optimizing for twin tracking. Sprout and WebMD Pregnancy allow you to enter twin data separately, offering dual fetal development views, symptom breakdowns, and risk alerts tailored to higher-risk pregnancies. Many others only track one baby or mix data, making interpretation unreliable.
| 👶 Twin-Friendly App | 💎 Specialized Tools | 🔄 Accuracy for Multiples |
|---|---|---|
| Sprout | Dual baby visual tracking Separate kick counts | High, especially with OB integration |
| WebMD Pregnancy | Twin-specific educational content | Moderate: Info less customized than visuals |
| Ovia, The Bump | No true twin support One-size-fits-all timelines | Low, may misrepresent growth or symptoms |
How Are Mental Health Needs Addressed in Pregnancy Apps?
While most apps include physical trackers, few address psychological health comprehensively. The leaders in this space—like Expectful and MindMum—offer targeted tools for perinatal anxiety, depression, and mindfulness. These apps feature mood logs, guided breathing, and even CBT-based coping strategies, filling a critical gap left by traditional trackers.
| 🧠 App Name | 🧘♀️ Mental Health Features | 🩻 Clinical Value |
|---|---|---|
| Expectful | Sleep stories, anxiety-focused meditations, postpartum bonding content | High: Designed with therapists & perinatal psychologists |
| MindMum | Mood journal, guided relaxation, CBT prompts | Moderate: App-based, but rooted in evidence |
| Flo | Mood logging + community support | Light: More awareness than intervention |
Do Any Apps Integrate Lab Results or Ultrasound Reports?
Currently, very few pregnancy apps directly integrate clinical data like ultrasound scans or blood test results unless developed by a hospital or healthcare provider. Most consumer-grade apps are standalone tools. Exceptions include health ecosystem platforms (e.g., Apple Health via Ovia, or MyChart) where hospital systems provide lab syncing. However, these require authorization and are rarely pregnancy-specific.
| 🧪 Feature | 🔍 Where to Find It | ⚠️ Limitations |
|---|---|---|
| Lab result syncing | MyChart, Apple Health-integrated apps | Only works with participating healthcare systems |
| Ultrasound image upload | Manual journaling in Pregnancy+, The Bump | Not medically analyzed, for visual tracking only |
| Appointment/Checkup logs | Ovia, Sprout | Self-managed, no provider validation |
Are There Any Apps That Adapt Based on High-Risk Conditions (e.g., Preeclampsia, GD)?
The majority of apps lack adaptive algorithms to shift features or alerts based on specific diagnoses. However, PLAN and Count the Kicks demonstrate stronger responsiveness to high-risk scenarios. Some apps allow manual entries (e.g., blood pressure logs), but these are not linked to AI-based alerts or adjusted guidance, making them more passive than proactive.
| ⚠️ High-Risk Consideration | 🔄 Adaptability Rating | 📲 App Examples |
|---|---|---|
| Preeclampsia Monitoring | Medium (if manual logs used) | PLAN, Ovia |
| Gestational Diabetes Support | Low unless paired with 3rd-party glucose tracker | None standalone; use mySugr or Glucose Buddy |
| Reduced Fetal Movement | High if using Count the Kicks | Alert system built-in |
Why Are Apps Asking for My Baby’s Gender and Location?
Two primary reasons: targeted advertising and algorithmic personalization. Knowing your baby’s gender allows apps to feed you specific content (e.g., pink-themed gear or name suggestions), while location data determines retail availability, local laws (e.g., Roe v. Wade implications), and ad partnerships.
| 📍 Requested Info | 🤔 Why It’s Collected | 🧷 Risk Exposure |
|---|---|---|
| Baby’s Gender | Ad targeting, nursery content, gendered naming | Low, unless tied to health profile sales |
| Exact Location | Local ads, state-based health guidance | High: Could infer access to abortion care |
| Due Date | Timing for product ads and medical alerts | Medium: Often linked to health profile & behavior |
